Over the past two years, I have enjoyed helping business owners, marketers, and sales professionals grow their businesses. We’ve worked together to implement the tools and processes to make their business more successful and told their stories with content that engages and converts.
Marissa Taffer is a Philadelphia native. She was educated at Drexel University earning a Bachelor of Arts in Corporate Communications in 2007 and took continuing education classes to earn her PMP in 2016. She holds a Certificate in Women’s Entrepreneurship from Cornell University (2020) and is an Asana Certified Pro and HubSpot certified content marketer (2020).
Marissa started her career as a Sales Coordinator for the Philadelphia Convention and Visitors Bureau in 2007. She increased her responsibility and helped create trade show reporting to better determine ROI, launched the CVB’s first online bid generator and learned to build a network of vendors to supply the CVB with branded items for clients and visitors.
In 2012, Marissa was recruited by Aramark to support their recently launched Global Sales Team. She created a communications plan and cadence to ensure all business unit and country sales leaders were informed of the work that the team was doing. She supported sales strategy sessions, the launch of a sales functional college and was a key member of the Salesforce.com implementation team.
While at Aramark her responsibilities increased and she was able to launch the first-ever Growth Functional Townhall – a quarterly webinar for all sales professionals in the company. She lead communications for the Global Sales Meeting in 2012, 2013, and 2015. In 2013 she launched the first-ever mobile meeting app for the company. As she began to take a larger role in leading projects she served as the project manager for a new company-wide initiative around standardizing quarterly business reviews and providing better tools and training for leaders in the field.
In addition to her responsibilities within her department, Marissa was very active in two of the company ERGs – The Women’s Business Resource Network and Aramark Young Professionals. Marissa served as the Philadelphia hub leader for the Young Professionals in 2014 and was tasked with creating evening events for the Accelerate to Leadership Conference.
In 2016 Marissa joined the team at Spirited Media as the Sales and Events Manager for Billy Penn, the company’s flagship site. In her tenure with Billy Penn, Marissa changed the model for their Who’s Next Series of networking events to include significant and historic venues throughout the city. These venues helped to draw in an elite group of local sponsors and supporters and brought attendance and profitability to new levels. She was able to do this without charging attendees for tickets. Several honorees were able to use these events to grow their careers and landed new jobs or created new and profitable business relationships. Marissa also sold the largest corporate sale in the history of the company before her departure in November of 2017.
At the end of 2017, Marissa took a pivot back into project management and joined From the Future as their first-ever project manager. In this role, Marissa was responsible for introducing process to the company. She supported the (growing) leadership team through two mergers – first with True Voice Media and then Webris in January of 2018.
Since launching M. Taffer consulting in the fall of 2018 Marissa has helped over a dozen clients across many industries grow and scale their businesses.
She lead the efforts to sell sponsorship for the first annual Billy Penn Awards, the Billies which raised over $35,000 for local journalism.
As a project manager Marissa managed HTML5 banner builds for pharmaceutical clients, Website development and SEO projects for a large nonprofit and has consulted with businesses and digital agencies of all sizes as an Asana Certified Pro.
When Marissa isn’t working with clients she enjoys dining out at the amazing restaurants in Philadelphia, perfecting her downward dog at yoga, and shopping in Headhouse Farmers Market.
Sir Charles of Fairhill AKC-CGC also known as Charlie is Marissa’s right hand. He is usually found snoozing in her lap or nipping at her during conference calls. You may see him make an appearance on Zoom! He oversees the TV, ensures proper work-life balance, and makes sure there are plenty of healthy snacks in the office. When he isn’t helping his mom build her business, Charlie works as a Therapy Dog with Comfort Caring Canines so he can bring joy to everyone he meets! He enjoys visiting colleges, universities, and first responders most. He likes to unwind by taking agility lessons at the Working Dog Center and shopping at the farmer’s market (so he can mooch free samples of cheese).