You can be the ripest, juiciest peach in the world, and there will always be someone who hates peaches. – Dita Von Teese

In sales, a lot of times you'll hear businesses who are new technology or industry "disruptors" say they have no competition. This is a sentiment I wholeheartedly disagree with. In many cases companies have pretty direct competition. Even if a product or service out there can't get the same results as you can, you are still competing with everything else your prospect can do with his or her dollar.